Marketing and Empathy Psychology
People are Stressed and Angry; Keep Your Cool, Your Customers & Others

By - Anne Sadovsky

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Scope of the webinar

  • 75% of people who leave their jobs do so because of another person.
  • 68% of customers stop doing business with any given business due to perceived disinterest/rudeness by staff.
  • You will become more likeable and a peacemaker, not only to others, but to yourself.
  • Conflict is a four billion dollar a year challenge! More than 20 million cases a year end up before a judge.
  • Loss of productivity, emotional unrest, loss of relationships
  • You will learn usable techniques and how to calm people during trying times.
  • Improve your communication/people skills and keep peace.
  • The ability to calm others is critical to the safety of all concerned
  • It is also a matter of your own safety.

Topic Overview

  • Today’s consumer is living in fear, and get angry and frustrated easily.
  • Too often we allow them to ‘pull our strings’ and act negatively ourselves. These behaviors trigger expensive complaints and a hostile environment.
  • Take responsibility for being a peacemaker and a communication specialist

Who should attend:

  • Business Owners
  • HR Department
  • Company Executives
  • Regional Supervisors
  • Managers
  • Sales Team
  • Customer Service team members

What solution or benefit will the audience receive from the session?

  • Learn
  • To think before you speak
  • To know your company policies and the hot spots
  • How to be cool under fire
  • Things you should NEVER say to a customer, team member.
  • You will get a list of magic words versus fighting words.
  • Plus, a list of things you should NEVER say
  • Situations you haven’t thought of that can become issues
  • Homework: Role play behaviors that are calming and create a win-win ending.


Every team member deals with the customer and has responsibility for satisfaction/retention and the bottom line

Who should attend

  • Owners
  • Executives
  • Regional Managers
  • Sales, Customer Service and office staff
  • Human Resources

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Speaker Detail

Anne Sadovsky

Anne Sadovsky is a Dallas based professional speaker and consultant, and provides training, keynotes and counsel to a variety of industries, businesses and associations. She is a former Vice President of Marketing and Education of Lincoln Property Company and was the first female vice president in the company. Her expertise makes her a sought after speaker, consultant and trainer. She has officially flown over 4 million miles to share her experience, expertise, wisdom and wit. Anne is a widely published writer and a popular guest on radio and television talk shows nationally. In the 90s she appeared on Hour Magazine with Gary Collins. Her success story has been featured in many newspapers and magazines including MONEY MAGAZINE, TEXAS BUSINESS and LADIES HOME JOURNAL. MIRABELLA Magazine listed her as one of the One Thousand Women of the 90’s, along with Mother Teresa and Oprah Winfrey. Anne’s book “Mission Possible” with Stephen Covey and Brian Tracy is no longer available. She is affiliated with numerous business and professional organizations, several have honored her with Legends Awards. Thousands of people have been inspired and challenged by Anne’s story. Her message is common sense, entertaining, and enlightening. She specializes in teaching people skills and helps create success in business and personal lives. She has taught adult education classes at SMU in Dallas Texas Anne is one of the most astute trainers of stress management, people skills, and conflict resolution. She has made and saved her consulting clients millions of dollars. She has volunteered 35 years and served on the board at Nexus, a substance abuse treatment center for women and their children and is the volunteer coordinator at her church

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