Marketing and Empathy Psychology
Resident Retention Needs Your Attention!

By - Anne Sadovsky

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National turnover of residents is over 50 percent annually. This takes a toll on the staff as well as a financial burden on the ownership. Often the marketing budget is spent on attracting new residents versus keeping the existing residents.

The cost of losing residents has skyrocketed. Loss to vacancy, refurbishing/updating the apartment, lost time spent on maintenance/repairs, marketing expense, and staff time is costly. Resident retention and keeping high occupancy is a challenge, especially in these uncertain times.
In this class we will discuss the cost of an apartment sitting vacant and techniques for getting your residents to renew. Marketing to existing residents reduces turnover and is more important than spending your resources to bring new residents to the door.

Join the webinar to learn to develop a retention plan, train your team to cut turnover.

Topics Covered:

  • Ideas for helping residents feel at home
  • Renewal letters that work
  • Maintaining loyalty through customer service
  • Renewal letter samples, right and wrong!
  • Why some residents leave and others stay
  • Understand “A bird in the hand is worth 2 in the bush”
  • Focus on “customer service” to cut moveouts.

Who Should Attend:

Property management staff; on-site; Manager/Asst Manager, Leasing Team, Supervisors, Owners, Maintenance Team

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Speaker Detail

Anne Sadovsky

Anne Sadovsky is a Dallas based professional speaker and consultant, and provides training, keynotes and counsel to a variety of industries, businesses and associations. She is a former Vice President of Marketing and Education of Lincoln Property Company and was the first female vice president in the company. Her expertise makes her a sought after speaker, consultant and trainer. She has officially flown over 4 million miles to share her experience, expertise, wisdom and wit. Anne is a widely published writer and a popular guest on radio and television talk shows nationally. In the 90s she appeared on Hour Magazine with Gary Collins. Her success story has been featured in many newspapers and magazines including MONEY MAGAZINE, TEXAS BUSINESS and LADIES HOME JOURNAL. MIRABELLA Magazine listed her as one of the One Thousand Women of the 90’s, along with Mother Teresa and Oprah Winfrey. Anne’s book “Mission Possible” with Stephen Covey and Brian Tracy is no longer available. She is affiliated with numerous business and professional organizations, several have honored her with Legends Awards. Thousands of people have been inspired and challenged by Anne’s story. Her message is common sense, entertaining, and enlightening. She specializes in teaching people skills and helps create success in business and personal lives. She has taught adult education classes at SMU in Dallas Texas Anne is one of the most astute trainers of stress management, people skills, and conflict resolution. She has made and saved her consulting clients millions of dollars. She has volunteered 35 years and served on the board at Nexus, a substance abuse treatment center for women and their children and is the volunteer coordinator at her church

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