Marketing and Empathy Psychology
Affirmative Fair Housing Marketing Plans

By - Paul Flogstad

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Many federal or state funded, insured or assisted housing programs have an obligation to create and implement an Affirmatively Fair Housing Marketing (AFHM) Plan.  The AFMH Plan is a marketing strategy designed to attract buyers and renters of all majority and minority groups, regardless of sex, handicap, familial status, etc. to assisted and insured rental projects and sales dwellings which are being marketed.

The Plan describes initial advertising, outreach (community contacts) and other marketing activities which inform potential buyers and renters of the existence of the units.  No applications for applicable HUD-assisted programs may be funded without an approved AFMH Plan.

Who should create an Affirmative Fair Housing Marketing Plan? – Federal Housing Programs All applicants for subsidized and unsubsidized multifamily projects, mobile home parks and single-family subdivisions of five or more units, spaces or lots which are funded or insured under certain HUD programs are subject to program requirements which carry an obligation to create an AFHM Plan.  Applicants may include Public Housing Authorities, non-profit developers or housing providers, and other HUD program participants.

Webinar Agenda:

  • Creating an Affirmative Fair Housing Market Plan
  • Targeting
  • Outreach
  • Indicators
  • Staff Training
  • How long does the AFMH Plan last and how often does it need to be updated?
  • Common AFHM Plan Mistakes
  • And much more.

Who will Benefit:

  • Property Managers
  • Property owners
  • Maintenance Staff
  • Realtors
  • Compliance Staff
  • Legislators

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Speaker Detail

Paul Flogstad

Paul has been involved in the real estate industry for the past 38 years. He has been involved in sales, construction, project management, appraisal, property management and property management consulting/training. Through his consulting company, Property Management Solutions, he provides training and consulting services nationwide to owners, management companies, multi-housing associations, as well as state and federal agencies. He specializes in fair housing issues and has developed fair housing and outreach programs for governmental agencies as well as conducting seminars which are presented to property management companies, apartment associations and the general public nationwide. Most recently, he has been a consultant to the State of South Dakota. In this assignment he has developed a fair housing awareness program that is one of the first of its kind in the nation. It involves a three pronged approach to fair housing awareness. This approach makes use of an ombudsman concept and has proven to be very effective in dealing with discrimination and landlord/tenant issues. For over twenty years he was involved in appraisal of residential, multi-family, farm and commercial properties throughout the Midwest. Most recently, he was a consultant for affordable, multi-housing properties in 22 different states. This involved properties in HUD, Rural Development, HOME and Tax Credit programs. He holds numerous professional property management designations and currently holds the prestigious RHM designation from the National Center for Housing Management. Paul was previously Vice President of the South Dakota Multi-Housing Association, Vice Chairman of the Minnehaha County Housing and Redevelopment Commission, and Chairman of the Sioux Falls Property Appeals Board. In 2009, he received the Outstanding Educator of the Year award from the South Dakota Multi-Housing Association. Paul just authored a book which was released in January of 2015. It is titled: “Fair Housing: What Everyone Should Know”. This is a comprehensive book about the fair housing written with a property manager’s perspective and with real world examples. It is a great resource for anyone.

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